The BCCI, which is looking to auction five franchises for the
upcoming women's T20 tournament from March 2023 through a closed auction, has
set the price of the land at Rs 400 crore (about US$ 50 million).
The cricket board arrived at this decision taking into
account the value of the most expensive franchise that was sold in 2007-08 -
the Mumbai Indians at $111.9 million (approx. Rs 446 cr).
"The logo should be kept as the BCCI has gathered a bit
of market information about it, keeping in mind market needs and
preferences," said people familiar with the development.
The company expects the franchise to sell for between Rs 1,000 and Rs 1,500 crore, or more, depending on the kind of interest the auction generates once the bid is released. However, no one is yet ready to talk about these prospects publicly.
"The winning fund will pay BCCI the property for five years in equal
shares and will continue to own the property in perpetuity, just like in the
men's IPL," those involved add up.
If you consider the value of the US dollar 15 years ago, the current base price (Rs 400 cr) set by the cricket board is less than the value of the most expensive franchise (Mumbai India) in India.
Premier League (IPL)
in 2007-08 (Rs 446 cr / US$111.9m). In this, BCCI may want to bring in between
Rs 6,000 and Rs 8,000 crores (about one billion dollars) from the sale of these
five franchises.
A cricket board may lose a few rounds
The BCCI has asked the owners of the current men's IPL teams
to participate in the bid, but the tender process is open to all investors who
meet the cricket board's minimum eligibility criteria. There is no guarantee
that in the event of an offer from an existing IPL franchisee and a new
investment match, the existing franchisee will be given preference.
In doing so, BCCI may lose a few tricks. Here's what some
company executives had to say about it:
If the men's IPL franchise owners are also allowed to pay
for the women's franchise, the profits from the men's IPL can be reinvested in
the women's game. For a newcomer, this will obviously be a losing business for
some time. So will it last long?
By not giving interest to the IPL owners, the BCCI may lose
the opportunity and learning that the existing team owners have gained over
time, IP, working relationships, traction that can be developed from existing
businesses. ability to benefit women's cricket and more. Managing the franchise
for the long term, ensuring good infrastructure, building a brand, etc., can be
more successful if an existing franchise is involved.
In addition, as a point of reference, BCCI can take into
account that the women's English Premier League - Women's Super League - has
all 12 EPL club owners. In the Women's NBA in the United States, existing clubs
are given the right to first ask in their region and when a women's team is
distributed, four NBA teams take the reserved rights while the other four teams
buy from from NFL club owners.
“BCCI should have a strong and fair technical contribution
in this matter. If an existing franchise owner and a new entrepreneur are to
submit the same financial bid, the technical contribution should allow the
bidder with more experience in this area to win. It will be good for women's
competition eventually," said the company's voice. For the record, the
BCCI will sell the women's IPL franchises and broadcast rights through a gated
offer and not an electronic auction.