The Board of Control for Cricket in India (BCCI) has finally
begun proceedings for India Cricket Team front jersey sponsor. With Byju’s
exiting the deal after the Australia series, Rohit Sharma & Co were left
without a title sponsor. On Thursday, BCCI invited tender applications from
interested business houses. However, the new deal is unlikely to be completed
by the IND vs WI series.
That will force the team to play without any sponsorship.
Last time, Byju’s paid $35 million to secure a sponsorship deal for five years.
Byju’s, which had cut down on its branding, exited without completing the
contract. BCCI also suffered a blow when PayTM also exited the deal and
transferred the rights to MasterCard.
The bid document is available to purchase for a
non-refundable fee of Rs 5 lakh. The last date of purchase of the same is June
26. As the West Indies series begins on July 12, it is unlikely that Team India
will have any front jersey sponsor for the tour.
“Any interested party wishing to submit a bid is required to
purchase the ITT. However, only those satisfying the eligibility criteria set
out in the ITT and subject to the other terms and conditions set out therein,
shall be eligible to bid. It is clarified that merely purchasing the ITT does
not entitle any person to bid,” Shah stated.
BCCI recently onboarded Adidas as the kit sponsor for a deal
in the region of Rs 250 Crore. Adidas will be paying Rs 75 lakh per match for
five years. BCCI will also bag Rs 10 Crore per year as royalty on the
merchandising.